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Marketing tips for launching a new restaurant



Image courtesy of Suat Eman at FreeDigitalPhotos.net

Setting up a new restaurant could be a challenging tasks, cause there are numerous restaurants that already exists. As such, a marketing strategy that will help you achieve success must be developed. To attract customers the following must be taken into consideration.
  
* The food sold should be of good quality, it should taste good and the way it is be delivered should also be of high quality. The menu list must also be attractive.

* The prices of the food should reflect the value of the products (food and service) provided in the restaurant. Thus, a restaurant that sells expensive food should leave customers feeling very very good. The quality of their food and their services should be better than those of restaurants that sell cheaper food.

*The staff whose roles are to deliver or serve food, wait tables or cook meals must be nicely dressed and they must treat customers nicely. Selling the food comes with also providing a service. Customers could leave a restaurant whose food taste nice but their staff provides horrible services for another restaurant. The service provided by your staff goes a long in securing the loyalty of customers. You can always have a nice way to differentiate your product via your staff.

* The ambience of restaurant must be good. If you are selling cheap food, I dont expect your restaurant to be luxurious but I do expect it to be clean and tidy. Customers wont eat or buy food from a restaurant that is not well kept. 

*The time it takes the staff to take an order from a customer and when it gets delivered or served to a customer should be short. You do not want your customers to wait so long for a meal. It could discourage them. At times a delay might occur due to an unforeseen circumstance, when that happens customers could be made to feel better by giving them a cheaper item.

* The place where your restaurant is located matters, if you want to sell expensive food, it has to be located in an area that is expensive. The location of your restaurant will also influence the type of customers you will attract.

* You must make the restaurant known to the public. You could distribute flyers or even have a launch party. While having your launch party you must give out free food (the type of food you will be serving).


Make sure your business is halal. Everything happens  according to the will of Allah. Every should be done for the sake of Allah. Part of doing something for the sake of Allah also means hoping for a reward from Him.

Halal means anything lawful Islamically.

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