Skip to main content

How to make your products unique


Image courtesy of Master isolated images at FreeDigitalPhotos.net

Hello readers, today I will  be looking at qualities that can help you differentiate your products. When products are differentiated it helps you stay competitive in the business market. Qualities include

High Quality
The quality of a product can contribute to the differentiation of the product. The way a product can be of high quality is to make sure materials used for the products are of high quality, presentation is also key (the packaging of the products must be unique). 

Awareness
After products have been carefully created with high quality materials, it must be made know to potential customers. If potential customers do not know about the products then how will you be able to sell them, Qualities of the products must be made known to your target market, this will help them understand your products better.

Customers
The business can cultivate an habit that will promote referrals through customers. Word of mouth is very effective, most potential customers will take the word of mouth over an advert. Thus, it will also make your product unique. 

After Sales
A business should be able to provide after sales services. Services could range from providing a place to repair products for free, or to send customers free samples of newer versions of your products. Your products should always come with a warranty for a fixed period of time.

 Innovation
Products must be developed continuously. This will help the business stay up to date with the trend in the market as well as help differentiate it from products of its competitors.

 Differentiation fosters growth as such leads to the sustainable development of a business. Competitive advantages are gained when products are unique. Keep checking my blog regularly. Cheers!





Comments

Post a Comment

Popular posts from this blog

Eid Mubarak

Hope you have a good one
15 comments
Read more

Evil: Lekki Central Mosque

Asalam alaykum There are mosques and there are evil places that call themselves mosques, Lekki central mosque is one of those places such an evil place. The so called chief imam Ridwan Jamiu is also fake. A mosque, they have two floors. I  thought women where suppose to be upstairs and men downstairs. Yet, he allowed women to be entering the part where men enter, seeing women and men walking and passing through the same door. Women praying downstairs with no division between men and women. When I asked him about it, he said it is allowed. How is that allowed. Islam does not encourage the mixing of different sexes. Where ablution is done in the female part is sometimes dirty, when you are suppose to do ablution in a clean place.The toilets there were dirty and they face the qibla. Toilets are not meant to face the qibla according to Islamic law. There is one toilet there that did not face the qibla. A pit latrine, which i find odd why would there be regular toilets and one pit latri...
Post a Comment
Read more

The world of competence

Hello readers. Today, I will be writing about competence. Competence is the ability that enables a company or an individual to deploy its resources effectively. It is neccessary for a company to have a competence target in all its business activities so as to deliver value to its customers. This will help create a competitive advantage for the company. Competencies must provide value to customers. It must be unique or able to develop greatly or be better than that of competitors. New products and services must be able to be developed as a result of the competence. It must be difficult for other competitors to obtain or imitate. Continually producing high quality products can make a company become a market leader (which is a core competence) as it provides a company with a competitive advantage. With high quality, higher prices can be demanded by the company from customers and the company will also be able to gain the loyalty of the customer. Innovative products whe...
2 comments
Read more