Choosing the right business name

Hello readers, today I will telling you about choosing your business name. Your business name could help your business achieve growth.

A business name must portray the image you want your business to exude, choose a name that will portray the image you will want the world to associate with your business A business name must be competitive, as such it must be a name that will be easy to remember and spell so that potential customers can easily recall it whenever they require your services and then can easily find you. All customer not only potential customers need to be able to recall your business name easily so that they can refer other customers to the business.

The business name will always give the first impression, it will let your customers know if you are aware of your business environment and it will also let them know if you are attentive. When the right name is chosen you will only have to explain what you do a little cause the name speaks for it self. However, some researchers believe a business name should be abstract, that way it intrigues potential customers and they are more likely to buy your business products or they might want to carry out a research about your organisation which could lead to a purchase.

A business name must be unique and not be similar to any other business name, apart from the potential mix up it will create for customers it could also lead to legal issues. A business name should not be too long, a name that customers will associate positive feelings to should be used. The name you use must appeal to the customers you want to attract to your business and not just you. A focus group could be used to have a perception about how people perceive the name of the business you want to use.

This page is from my book "Thank you for reading this article. Keep checking out my blog regularly. Cheers!

Comments

How to treat insects and earthworms according to Islam

Hello readers, I will be writing about the ways insects should be treated, from a bee to a spider to a fly to an earthworm. You should not kill an insect or an earthworm outside your house. You should only kill insects that could be harmful to your health under duress. It is better not to and find another alternative. If the insects provides no present harm to you, it should not be harmed. It is sinful to kill a spider, a bee or an earthworm Insects worship Allah and are controlled by Him. These insects have roles they play. For example the bee promotes working as a team " And your Lord inspired the bee: “Set up hives in the mountains, and in the trees, and in what they construct.. Then eat of all the fruits, and go along the pathways of your Lord, with precision. From their bellies emerges a fluid of diverse colors, containing healing for the people. Surely in this is a sign for people who reflect." Quran 16:68-69. "The likeness of those who take to thems...

All about product champions

Hello readers, today I will be writing about product champions. This has do with incorporating the creativity of individuals into your business processes. Basically, staff members are given opportunities to come up with an idea(s) as an individual, then convince other staff members to buy the idea. After other staff members have been convinced about the idea, the company will then appoint a product manager with some capital as well as a team to help the staff member that came up with the idea execute the tasks. This staff member must be meeting a particular need of customers, that should be a criteria of the idea because it is one of the goals of a product champion. Minutes of team meetings on the product must be kept has this will help them to achieve the product development goals. However, the product champion (the individual that came with the idea) is responsible for the success of the product. Thus, he or she must understand the target market and their needs. The product ch...

How can your strategy be successful

Hello readers, today I will be telling you about ways to make your strategy a successful one. The scope is your strategy must be fit, in other words your strategy must be consistent with the environment your business operates in. When I say environment, I am talking about both external and internal environments. Thus, you must understand the political, economic, socio-cultural, technological and legal environments your business operates in. The environmental protection that affects your organisation must also influence you when formulating your strategy. Therefore, PESTEL analysis can be used to understand the external environment of your business. The internal environment also needs to be understood, as your strategy must also be in alignment with the internal environment. Understanding your internal environment will help you know the resources your business has, the capabilities of your business as well as the structure and system. The SWOT analysis can be used to help y...

Islam and Business Finance

Search This Blog