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Marketing strategies to be used during a financial crisis





Hello readers, today I will be talking about marketing strategies to be used during a challenging period. In order to be able to cope successfully during a financial crisis in an economy your business operates in, you should do the following.

- Find an opportunity in the market that other competitors have not explored and focus on attracting new customers. These new customers include the ones that have not been provided with your services as a result of not meeting their requirements. This will help you survive during the financial crisis.

- Promote your products by sending emails to potential  customers. This will help you get more customers during the crisis. The title of your email must be catchy so that your emails will be read.

- Build a good customer service relationship with existing and potential customers. That could serve as a competitive advantage. Thus, you can keep in touch with customers that are comfortable with it, this can help differentiate your products.

 Make sure your business is halal. Everything should be done seeking the pleasure of Allah. Part of seeking the pleàsure of Allah means hoping for a reward from Him in this life and the Hereafter. Everything happens according to the will of Allah (you have freewill, therefore, you are responsible for your actions).

 Alhamdulillah (Praise be to Allah). May Allah send blessing and peace to Prophet Muhammed (P.B.U.H). Thank you for reading this article. Like this page on facebook keep checking this blog regularly. Cheers!


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