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Understanding the buyers behaviour




Image courtesy of Multipedia at FreeDigitalPhotos.net

Hello readers, today I will be writing about buyers behaviour when it comes to purchasing products (goods and services). I hope your week has been good. A buyer is an individual that makes a purchase. That purchase can be influenced by his/her emotions or his/her rational mind.

 For your marketing strategy to be successful you have to truly understand the buying behaviour of your customers. Some customers buy goods based on trust and loyalty which falls into the emotional reasons. Thus, you have to build trust between your customers and yourself so they can return back to you. Trust is built when you offer good quality for reasonable prices.

 Some products are bought regularly while some products are purchased seasonally. If your products fall into the seasonal category, you should only purchase them to be resold during that season. At times buyers purchase products on behalf of another individual. In that situation, you have to capture the mind of both the buyer and the actual person that will use the product.

 You also have to know where your customers buy your products from. For example, do they like to buy it online or from shops. Based on your observations, make your product more available where they will purchase it the most. You must also know where they get the information that influences their buying decisions from so you can make information about your products available there.

 Make sure your business is halal. Everything should be done for the sake of Allah. Part of doing something for the sake of Allah means hoping for a reward from Him in this life and the Hereafter. Everything happens according to the will of Allah (you have freewill, therefore, you are responsible for your actions).

 Halal means anything lawful Islamically.

Alhamdulillah. Thank you for reading this article. Keep checking my blog. Cheers!

Comments

  1. Eliaz Beth5 February 2018 at 11:59

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